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Relationship between content and SEO – SEO Notebook

Date posted: September 9, 2025

“The audience must love you first, then Google will love you.”

What is Content Hierarchy, and What Does It Mean for Your Website SEO?

The hierarchy of content helps Google understand the context and which keywords to prioritize when crawling your webpage. The <h> tag is for the hierarchy of content, not for font size—a common misconception when using a page builder without a clear understanding of SEO. Each page should have only one <h1> tag; use it wisely. This is typically the same as the page title and should be filled with keywords you want to rank for, including your business name, service or product you provide, location of your business, problem you want to solve—basically what you think visitors will input in a Google search box to find your business. Follow this with other <h> tags from <h2> to <h6>.

Keep in Mind:

  • Don’t use dirty tricks like display: hidden or absolute positioning, as Google knows and will penalize your website for it.
  • When you create content, make sure to speak and relate to your audience. You are creating content for humans, not robots. Google helps visitors find your content, but it negatively affects SEO if visitors click on your website and quickly bounce off.

When Should You Start Thinking About SEO Hierarchy?

Start considering SEO hierarchy at the beginning of the design process, during the wireframe stage of the website. Think about the goal of each section, which <h> tag and keyword would convey the information of that section to visitors and then to Google. You can use AI to help with mock content and keywords to use in the low-fi wireframe, with indications of which tag to use for each element. It may be tedious, but it will help greatly later in the project. It communicates to the client that you’ve planned and strategized the design as well as the website content with SEO in mind. It also assists when working with a copywriter on the website project, so they can better prepare content that fits your design.

Key Takeaway:

Assign <h> tags to your text content to indicate content hierarchy, not for font size. <h1> is the most important, down to <h6> as the least important. There’s only one <h1> per page. Use <h2> for your product name and services that you want people to think of when they think of your brand. <h3> to <h6> are for supporting purposes; they can be used for blog titles and excerpts in blog items, Q&A items, or testimonials. Make sure to wrap the content of the page in <p> tags to indicate the paragraph/content part of the webpage to Google.

This notes is written from my understanding after learning the lessons from Jeffrey’s SEO for WordPress course by Lytbox Academy, please check the course out and buy the course if you’re interested: https://lytboxacademy.com/seo-for-wordpress-course/

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Relationship between content and SEO – SEO Notebook

“The audience must love you first, then Google will love you.”

What is Content Hierarchy, and What Does It Mean for Your Website SEO?

The hierarchy of content helps Google understand the context and which keywords to prioritize when crawling your webpage. The <h> tag is for the hierarchy of content, not for font size—a common misconception when using a page builder without a clear understanding of SEO. Each page should have only one <h1> tag; use it wisely. This is typically the same as the page title and should be filled with keywords you want to rank for, including your business name, service or product you provide, location of your business, problem you want to solve—basically what you think visitors will input in a Google search box to find your business. Follow this with other <h> tags from <h2> to <h6>.

Keep in Mind:

  • Don’t use dirty tricks like display: hidden or absolute positioning, as Google knows and will penalize your website for it.
  • When you create content, make sure to speak and relate to your audience. You are creating content for humans, not robots. Google helps visitors find your content, but it negatively affects SEO if visitors click on your website and quickly bounce off.

When Should You Start Thinking About SEO Hierarchy?

Start considering SEO hierarchy at the beginning of the design process, during the wireframe stage of the website. Think about the goal of each section, which <h> tag and keyword would convey the information of that section to visitors and then to Google. You can use AI to help with mock content and keywords to use in the low-fi wireframe, with indications of which tag to use for each element. It may be tedious, but it will help greatly later in the project. It communicates to the client that you’ve planned and strategized the design as well as the website content with SEO in mind. It also assists when working with a copywriter on the website project, so they can better prepare content that fits your design.

Key Takeaway:

Assign <h> tags to your text content to indicate content hierarchy, not for font size. <h1> is the most important, down to <h6> as the least important. There’s only one <h1> per page. Use <h2> for your product name and services that you want people to think of when they think of your brand. <h3> to <h6> are for supporting purposes; they can be used for blog titles and excerpts in blog items, Q&A items, or testimonials. Make sure to wrap the content of the page in <p> tags to indicate the paragraph/content part of the webpage to Google.

This notes is written from my understanding after learning the lessons from Jeffrey’s SEO for WordPress course by Lytbox Academy, please check the course out and buy the course if you’re interested: https://lytboxacademy.com/seo-for-wordpress-course/

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Relationship between content and SEO – SEO Notebook

“The audience must love you first, then Google will love you.”

What is Content Hierarchy, and What Does It Mean for Your Website SEO?

The hierarchy of content helps Google understand the context and which keywords to prioritize when crawling your webpage. The <h> tag is for the hierarchy of content, not for font size—a common misconception when using a page builder without a clear understanding of SEO. Each page should have only one <h1> tag; use it wisely. This is typically the same as the page title and should be filled with keywords you want to rank for, including your business name, service or product you provide, location of your business, problem you want to solve—basically what you think visitors will input in a Google search box to find your business. Follow this with other <h> tags from <h2> to <h6>.

Keep in Mind:

  • Don’t use dirty tricks like display: hidden or absolute positioning, as Google knows and will penalize your website for it.
  • When you create content, make sure to speak and relate to your audience. You are creating content for humans, not robots. Google helps visitors find your content, but it negatively affects SEO if visitors click on your website and quickly bounce off.

When Should You Start Thinking About SEO Hierarchy?

Start considering SEO hierarchy at the beginning of the design process, during the wireframe stage of the website. Think about the goal of each section, which <h> tag and keyword would convey the information of that section to visitors and then to Google. You can use AI to help with mock content and keywords to use in the low-fi wireframe, with indications of which tag to use for each element. It may be tedious, but it will help greatly later in the project. It communicates to the client that you’ve planned and strategized the design as well as the website content with SEO in mind. It also assists when working with a copywriter on the website project, so they can better prepare content that fits your design.

Key Takeaway:

Assign <h> tags to your text content to indicate content hierarchy, not for font size. <h1> is the most important, down to <h6> as the least important. There’s only one <h1> per page. Use <h2> for your product name and services that you want people to think of when they think of your brand. <h3> to <h6> are for supporting purposes; they can be used for blog titles and excerpts in blog items, Q&A items, or testimonials. Make sure to wrap the content of the page in <p> tags to indicate the paragraph/content part of the webpage to Google.

This notes is written from my understanding after learning the lessons from Jeffrey’s SEO for WordPress course by Lytbox Academy, please check the course out and buy the course if you’re interested: https://lytboxacademy.com/seo-for-wordpress-course/

go back