One of my favorite types of projects is redesigning websites, since I get to improve upon the foundation of an existing website. One of the most important aspects that I used to gloss over is maintaining the SEO from the old website to the new one, preventing the loss of traffic and outdated links.

Here are the steps I learned from the Lytbox Academy course. I’ve jotted them down here so I can review and reference them in upcoming projects:

1. Determine the strategy; decide if this is for local SEO or international SEO.
2. Maintain the meta title and description; optimize where possible.Maintain the H tags and their content; keep the hierarchy the same as much as possible.
3. Maintain the sitemap and navigation.
4. Keep the URL and permalinks the same as the old website—this is the most important step; don’t change the schema link.
5. Set up redirects for old, outdated pages that are not going to the new site.

This notes is written from my understanding while learning the lessons from Jeffrey’s SEO for WordPress course by Lytbox Academy, please check the course out and buy the course if you’re interested: https://lytboxacademy.com/seo-for-wordpress-course/