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Is a Website an Automatic Marketing Tool? – SEO Notebook

Date posted: June 23, 2025

Well yes but not entirely correct, a website with a great SEO plan and built properly could show up high oWell, yes, but it’s not entirely correct. A website with a great SEO plan and built properly could rank high on Google, attracting a lot of organic traffic and converting well into paying customers. However, due to high competition, you need a strategy and an SEO plan to help your website achieve a high ranking position on Google when visitors search for keywords related to your business. While a website is a multifunctional tool and an essential part of any business, some clients might have misconceptions about this, thinking that just having a website will automatically attract customers to their business.

Questions to Ask Your Client in the Discovery Phase

Here are some questions you need to ask your client at the start of the project during the discovery phase. These will help you determine where they stand with their marketing around the website, as well as their plans for the future. From there, you can plan an SEO strategy for the website that will benefit the client as much as possible:

  • What’s your marketing plan, and how do you plan to drive traffic to the website?
    A brand-new website with a new domain will have very few—or even zero—visits. It’s like setting up a store and telling no one about it. Either by embedding the domain name in their social posts or store banners, the website will gain recognition and organic traffic.
  • Are you prepared for active blogs?
    Maintaining a properly updated blog frequently increases the chances of the website being indexed by Google and attracting visitors. A blog also serves as a knowledge base to build trust and credibility for your business.
  • Are you active on social media, and if so, how (videos or content)?
    If you already have a great following on social media, directing them to your website to convert into paying customers is a great method of utilizing your website—especially if you’re selling products or services on it.
  • Where is your target audience located?
    This determines whether the website should be multilingual or not. It will also affect your keyword research, competitor analysis, and SEO plan.
  • Who are your top competitors?
    By being aware of your competitors, we can learn from their websites, capitalizing on what they’re doing right and improving on what they’re doing wrong.
  • What will people be entering into Google to find your website?
    This requires brainstorming from a business perspective to identify which keywords to include in your website copywriting and content. Determining which keywords have opportunities and which are harder to rank for will give you a realistic view of how your website will compete and perform on Google (or other search engines).

Final Note

You should discuss this clearly with the client at the start of the project so that you’re on the same page and have clear, realistic expectations of how the website will attract visitors and perform for the business.

Check out the SEO course by Lytbox Academy: https://lytboxacademy.com/seo-for-wordpress-course/

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Is a Website an Automatic Marketing Tool? – SEO Notebook

Well yes but not entirely correct, a website with a great SEO plan and built properly could show up high oWell, yes, but it’s not entirely correct. A website with a great SEO plan and built properly could rank high on Google, attracting a lot of organic traffic and converting well into paying customers. However, due to high competition, you need a strategy and an SEO plan to help your website achieve a high ranking position on Google when visitors search for keywords related to your business. While a website is a multifunctional tool and an essential part of any business, some clients might have misconceptions about this, thinking that just having a website will automatically attract customers to their business.

Questions to Ask Your Client in the Discovery Phase

Here are some questions you need to ask your client at the start of the project during the discovery phase. These will help you determine where they stand with their marketing around the website, as well as their plans for the future. From there, you can plan an SEO strategy for the website that will benefit the client as much as possible:

  • What’s your marketing plan, and how do you plan to drive traffic to the website?
    A brand-new website with a new domain will have very few—or even zero—visits. It’s like setting up a store and telling no one about it. Either by embedding the domain name in their social posts or store banners, the website will gain recognition and organic traffic.
  • Are you prepared for active blogs?
    Maintaining a properly updated blog frequently increases the chances of the website being indexed by Google and attracting visitors. A blog also serves as a knowledge base to build trust and credibility for your business.
  • Are you active on social media, and if so, how (videos or content)?
    If you already have a great following on social media, directing them to your website to convert into paying customers is a great method of utilizing your website—especially if you’re selling products or services on it.
  • Where is your target audience located?
    This determines whether the website should be multilingual or not. It will also affect your keyword research, competitor analysis, and SEO plan.
  • Who are your top competitors?
    By being aware of your competitors, we can learn from their websites, capitalizing on what they’re doing right and improving on what they’re doing wrong.
  • What will people be entering into Google to find your website?
    This requires brainstorming from a business perspective to identify which keywords to include in your website copywriting and content. Determining which keywords have opportunities and which are harder to rank for will give you a realistic view of how your website will compete and perform on Google (or other search engines).

Final Note

You should discuss this clearly with the client at the start of the project so that you’re on the same page and have clear, realistic expectations of how the website will attract visitors and perform for the business.

Check out the SEO course by Lytbox Academy: https://lytboxacademy.com/seo-for-wordpress-course/

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Is a Website an Automatic Marketing Tool? – SEO Notebook

Well yes but not entirely correct, a website with a great SEO plan and built properly could show up high oWell, yes, but it’s not entirely correct. A website with a great SEO plan and built properly could rank high on Google, attracting a lot of organic traffic and converting well into paying customers. However, due to high competition, you need a strategy and an SEO plan to help your website achieve a high ranking position on Google when visitors search for keywords related to your business. While a website is a multifunctional tool and an essential part of any business, some clients might have misconceptions about this, thinking that just having a website will automatically attract customers to their business.

Questions to Ask Your Client in the Discovery Phase

Here are some questions you need to ask your client at the start of the project during the discovery phase. These will help you determine where they stand with their marketing around the website, as well as their plans for the future. From there, you can plan an SEO strategy for the website that will benefit the client as much as possible:

  • What’s your marketing plan, and how do you plan to drive traffic to the website?
    A brand-new website with a new domain will have very few—or even zero—visits. It’s like setting up a store and telling no one about it. Either by embedding the domain name in their social posts or store banners, the website will gain recognition and organic traffic.
  • Are you prepared for active blogs?
    Maintaining a properly updated blog frequently increases the chances of the website being indexed by Google and attracting visitors. A blog also serves as a knowledge base to build trust and credibility for your business.
  • Are you active on social media, and if so, how (videos or content)?
    If you already have a great following on social media, directing them to your website to convert into paying customers is a great method of utilizing your website—especially if you’re selling products or services on it.
  • Where is your target audience located?
    This determines whether the website should be multilingual or not. It will also affect your keyword research, competitor analysis, and SEO plan.
  • Who are your top competitors?
    By being aware of your competitors, we can learn from their websites, capitalizing on what they’re doing right and improving on what they’re doing wrong.
  • What will people be entering into Google to find your website?
    This requires brainstorming from a business perspective to identify which keywords to include in your website copywriting and content. Determining which keywords have opportunities and which are harder to rank for will give you a realistic view of how your website will compete and perform on Google (or other search engines).

Final Note

You should discuss this clearly with the client at the start of the project so that you’re on the same page and have clear, realistic expectations of how the website will attract visitors and perform for the business.

Check out the SEO course by Lytbox Academy: https://lytboxacademy.com/seo-for-wordpress-course/

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